Pocket Card Networks™ Expands Nationwide Travel Center Mini Brochure Distribution Program to Pilot Travel Centers

Ponte Vedra Beach, Florida – Pocket Card Networks™ has expanded once again by adding 257 Pilot Travel Locations to their already successful Petro Stopping Center advertising program. The success of Pocket Card Networks™’s miniature brochure program has been their “lasting media that travels the roads,” which reaches over 130 million truckers and travelers each year providing the retention and recall advertisers seek.

After a 2003 rollout in the industry leading Petro Stopping Centers, Pocket Card Networks™ has achieved an impressive renewal rate of 92% among its advertisers, many of whom desire to target the difficult to reach truck and traveler demographic. Advertisers include an array of trucking and travel-related clients that target driver recruitment, driver related products, travel and tourist attractions, including restaurants and casinos.

Pocket Card Networks™’s targeted media is simple, concise and portable, attracting advertisers that want to cut through the clutter of newspapers and magazines while improving the retention and recall necessary to be successful in today’s competitive advertising market. As managing partner Jann Parker notes, “We sell Pocket Card Networks™ as part of a balanced and complete advertising program. Our customers tell us that Pocket Card Networks™ is the only element that their targeted customers can take with them and keep indefinitely.”

As the featured advertiser inside the Petro and Pilot Travel Plazas locations, Pocket Card Networks™’s high visibility locations offer a unique opportunity for savvy advertisers to reach a large yet to date untapped consumer market. The goal is to drive the consumer to an 800 number, web site, provide a map with directions, complete a loyalty program or provide incentives such as coupons and free gifts.

As Parker notes, “You might say we are the anti Tivo. All ads, all the time. We find that consumers still want to learn about new products and opportunities, but they want it on their terms. They pick up the cards they are interested in and save them for use later. This is what is unique about Pocket Card Networks™.” Unlike larger format brochures the Pocket Card Networks™ mini brochures easily fit into any pocket or wallet.

In addition, Pocket Card Networks™ is a complete program that includes design, manufacture and monthly distribution. It offers the flexibility of national, regional and local or zone advertising, which allows the advertiser to concentrate their ad dollars where they will have the greatest impact. It also allows the advertiser to tailor a national program to regional taste.

For more information call us at 800-960-1959 or you can reach us on the web at pocketmedia.com.

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